⦾ Wellness app/ Discovery & design for MVP public beta
A major consumer packaged goods retailer approached our team at H2R Product Science consultancy to create a new digital platform for individualised, holistic wellness.
I led the team through early design thinking sprints and concept ideation, collaborating closely with engineers, market researchers, and product managers.
I also created a psychology-based research system to drive team-wide alignnment about customers values, habits, and motivations. I then used these insights to create prototypes for design experiments, the learnings from which helped the team create a go-to-market strategy.
We successfully launched an MVP for the platform that linked wellness seekers to the resources they needed, while also successfully coaching our enterprise client into modern product practices they still use today.
If you want to know more, please contact me and let’s chat!